It Must Be Magic!

At this years National Retail Federation Annual Convention and EXPO in January, Downing had the pleasure to serve Infor, a front runner in the software solutions industry that is changing the way information is published and consumed in the business enterprise. They were generous enough to share their experience with Cindy Smalley,  National Account Executive here at Downing and the rest of the design team:

Downing made magic happen for us. I personally pride myself in having a few tricks up my sleeve, but knowing we engaged only three months before we needed a show-stopping (and brand new) 20’ x 30’ island booth – professionalism, determination to please the client, and skills aside – it must have been magic.

As the event manager assigned to NRF 2014, I knew I had to work across business units to make them come together to present Infor’s Retail Solution Suite as one cohesive industry software solution to the retail attendees. This is a huge challenge, knowing that usually each business unit does their own industry specific booth. Cindy and her team were given the task to come up with a non-cookie-cutter booth to carry my vision of this cohesiveness to the show floor.

As I started to define and develop the go-to-market plan internally, they took revision upon revision patiently, even though time was running out and the holidays were upon us.

New concepts and ideas were shared over a matter of weeks – some elements were selected and carried forward while others were determined to not work for us – and in collaboration with internal sources, we tweaked several layouts to come up with the best trade show booth presence we ever had (well, since I’ve been employed 😉 ).

The onsite support was tremendous and the booth went up without any complications. The compliments on our booth started to come in from other exhibitors, from the attendees of NRF and the visitors to our booth. Some of them hadn’t planned on stopping by, but were drawn to our non-conventional set-up and color scheme. The kudos didn’t stop coming in until the show closed and it was time for tear-down.

Eye-candy is the word for our latest island booth, but most importantly, we had a booth that looked and felt like Infor – innovative, beautiful, and the best in class!


Parisa Hamidi

Marketing Specialist, 3rd Party Events


Proposed Color Rendering

INFOR NRF_Rendering

Final Result